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TheBuzz

Invention leads to award nomination

By Erika Engle

POSTED: 01:30 a.m. HST, Nov 06, 2008

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The CreaClip invented by local hairstylist-turned entrepreneur Mai Lieu has gotten her nominated for an international Stevie Award for Women in Business.

On the Net:

» www.creaclip.com

» www.stevieawards.com

CreaClip, in two sizes, is a toothed clip with a level that people can use to trim their own hair or their family members' hair, evenly.

As a hairstylist, she often had to repair self-trims by clients and knew that for many, going to the salon just to get a trim could be very expensive.

There's a famous line somewhere about necessity being the mother of invention.

She formed Honolulu-based Innov8 LLC for her venture and got busy finding a manufacturer.

Her invention and its subsequent sellout performance in its debut on HSN, the home shopping network, previously appeared in this space when she was identified as Mai Bandonis, but "I'm going to go back to my maiden name," she said.

Her first trade show, the Food and New Products Show last month, was a great success, she said.

Customers at her booth told her they'd read about her in the paper, or in the case of one woman, saw her on KHON-TV and said she "rushed over" after her son's soccer game to buy the CreaClip.

"It was so exciting to hear from the local people who heard about it," she said.

She entered the Stevie Award competition over the summer and was notified last month that she was a finalist, and received a certificate.

There are 50 award categories, two of which Lieu entered. Innov8 was chosen as a finalist in the Best New Product of the Year category along with a dozen other companies.

Lieu heads to New York City next week for the awards gala, along with the other finalists, to see if she'll bring home a trophy.

She already has been singled out for an honor by Cambridge Who's Who, but is also thrilled about the potential Stevie Award, as a new entrepreneur.

Stevie Awards Inc., with offices around the world including Fairfax, Va., also oversees the American Business Awards; the International Business Awards and the Stevie Awards for Sales & Customer Service. Stevie is taken from Stephen, derived from the Greek for "crowned," according to its Web site.

"I'm really excited about going and just being a part of that," she said.

She also plans some fun while in the Big Apple as she's not been there for a long time. But then it will be back to work.

"I'm going to be producing a TV commercial for my product. That will be the next step," she said.

Erika Engle is a reporter with the Star-Bulletin. Reach her by e-mail at erika@starbulletin.com.

The CreaClip invented by local hairstylist-turned entrepreneur Mai Lieu has gotten her nominated for an international Stevie Award for Women in Business.


On the Net:

» www.creaclip.com

» www.stevieawards.com

CreaClip, in two sizes, is a toothed clip with a level that people can use to trim their own hair or their family members' hair, evenly.

As a hairstylist, she often had to repair self-trims by clients and knew that for many, going to the salon just to get a trim could be very expensive.

There's a famous line somewhere about necessity being the mother of invention.

She formed Honolulu-based Innov8 LLC for her venture and got busy finding a manufacturer.

Her invention and its subsequent sellout performance in its debut on HSN, the home shopping network, previously appeared in this space when she was identified as Mai Bandonis, but "I'm going to go back to my maiden name," she said.

Her first trade show, the Food and New Products Show last month, was a great success, she said.

Customers at her booth told her they'd read about her in the paper, or in the case of one woman, saw her on KHON-TV and said she "rushed over" after her son's soccer game to buy the CreaClip.

"It was so exciting to hear from the local people who heard about it," she said.

She entered the Stevie Award competition over the summer and was notified last month that she was a finalist, and received a certificate.

There are 50 award categories, two of which Lieu entered. Innov8 was chosen as a finalist in the Best New Product of the Year category along with a dozen other companies.

Lieu heads to New York City next week for the awards gala, along with the other finalists, to see if she'll bring home a trophy.

She already has been singled out for an honor by Cambridge Who's Who, but is also thrilled about the potential Stevie Award, as a new entrepreneur.

Stevie Awards Inc., with offices around the world including Fairfax, Va., also oversees the American Business Awards; the International Business Awards and the Stevie Awards for Sales & Customer Service. Stevie is taken from Stephen, derived from the Greek for "crowned," according to its Web site.

"I'm really excited about going and just being a part of that," she said.

She also plans some fun while in the Big Apple as she's not been there for a long time. But then it will be back to work.

"I'm going to be producing a TV commercial for my product. That will be the next step," she said.

Erika Engle is a reporter with the Star-Bulletin. Reach her by e-mail at erika@starbulletin.com.

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